The Vice of Vice

I sort of stumbled across this really interesting article about hipster culture which is the cover of Adbusters magazine this month (a publication with hipster connotations itself, sort of perpetuating the duality of all of this). Judging from what I'm seeing online, more and more people are begining to notice this problem; a life of contradictions if there ever was one.

I really strongly urge all of you guys to read it, because it definately hits home and also raises some good points. I know none of us identify ourselves as hipsters, but I know all of us have denied accusations of hipsterdom at some point.

It makes me wonder. The author seems to think that today's hipsters are different from those of the past because there is no movement or message behind the identity, however fake it may be. Is this the case? What does it mean, if our generation is the first group who actively take part in assuming an identity that they also wish to deny? How is the state of the world shaping this identity? Most importantly, if Adbusters is right, what do you think will happen?